International Living has been writing about Tulum for years. FONATUR, the Mexican tourism agency, wants to increase tourist numbers along the coast from three to 11 million over the next decade.  The issue of IL just arrived with another take on Tulum in "Five Places at the Profit Tipping Point."

Ronan McMahon in IL writes that "the new highway overpass system at Playa del Carmen is open, reducing the drive time from Cancun Airport. Now Tulum is just a 90-minute drive from the airport, and that facilitates a high-volume of vacation and second-home owners.  And that's before they turn a sod on the new airport in Tulum itrself."