Pueblos Mágicos

The Programa Pueblos Mágicos ("Magical Villages Programme") is an initiative led by Mexico's Secretariat of Tourism (SECTUR), in conjunction with other federal and state agencies, to promote a series of towns around the country that offer visitors a "magical" experience – by reason of their natural beauty, cultural riches, or historical relevance. The Mexico Tourism Board acknowledges that México´s magical element, and not only its sun and beaches, is what keeps many tourists coming back. Thus, they created the Pueblos Mágicos {Magical Towns} program to recognize places across the country that imbue certain characteristics that make them unique and historically significant.